Parvaneh is a sustainable womens wear label built around a simple idea: beautiful things shouldn’t go to waste.



Named after the Farsi word for butterfly, the brand is rooted in transformation - taking deadstock and forgotten textiles and turning them into something worth keeping. It’s design that starts with what already exists, not what can be endlessly manufactured.



Every piece is designed and made in the USA in small batches, shaped by the fabrics we find rather than a production quota. That means each collection is a little different, a little unexpected and once it’s gone, it’s gone.

The result is a wardrobe of refined dresses and separates that feel modern and personal, pieces you’ll actually reach for again and again.



Sustainability isn't a checkbox for us. It’s just how we work. Quietly, intentionally, and with a lot of care for what we make and why.